It’s wonderful what number of requests we get in our mailbox from rising watch manufacturers. PETA-approved watches, microbrands producing this, that, or the opposite, the most recent rising unbiased model producing simply a few examples of who is aware of what. You may think about my pleasure once I noticed a properly completed web site, a girl working a enterprise, and a star of Mission Runway Canada taking good care of the inventive facet. As a luxurious vogue client and a watch lover, I felt it could be fairly an attention-grabbing combination to take a look at. And so the Vieren OG Automated steps into the ring. Will it emerge unscathed?
Don’t be fooled by the oh-so-Hollywood-Boulevard design, this isn’t some low-cost, Chinese language-made vogue accent. Vieren watches are produced in La-Chaux-de-Fonds. And whereas the model buys the ETA-2671 automated motion from ETA, Vieren claims to make a number of bespoke parts in-house. The manufacturing of 1 timepiece seemingly takes over six months. As soon as accomplished, every thing is absolutely examined to make sure high quality and accuracy. However for these of us conversant in the business, this sort of spiel is nothing new. The query, maybe, is the worth of those tried-and-tested advertising tropes in 2021.
Swiss-made or well-played?
Does a Swiss-made label imply something, lately? Sure, the edge for Swiss-made standing is ever-increasing, however so too are manufacturers’ refined methods to get round it. Merely put, not all “Swiss-made” timepieces are created equal. In some situations, it’s a actually precious indicator of a watch’s origins. In different instances it only a cool sale pitch for manufacturers who are usually not able to creating actions themselves, however discover a means so as to add the requisite quantity of “worth” to the piece inside Swiss borders. Perhaps it doesn’t matter to nearly all of prospects that place the Swiss-made label above precise provenance, however I’d hope that everybody cares that the boundaries of watchmaking are being pushed. Whereas the Vieren satisfies the previous, it falls brief within the latter concern.
The Vieren OG Automated White Diamond
I have to admit the design of Vieren OG Automated White Diamond is troublesome to place within the phrases. The idea of the case appears fairly easy. It’s a rectangular, chrome steel case measuring 27×41.5mm with an identical octagonal faceted crown. Nonetheless, there are some particulars which aren’t straightforward to observe. Initially the dial is a bit too cluttered.
Initially, I had excessive expectations. A matte white dial with some little diamonds sounds so promising. Nevertheless polished fingers, utilized diamond indexes, the geometric sample on the edge, a date window at 5 o’clock, and, lastly, a matte seconds hand make this design too noisy and distracting. Maybe it wouldn’t appear so overwhelming have been it not for the case end…
The Vieren OG Automated is a highly-polished timepiece with none doubt. To be trustworthy, pairing this kind of ending with a seven-row single-link bracelet and such an ornamental dial is one thing that has the potential to overawe. I’m curious to know whether or not Vieren’s Matte White mannequin leaves the identical impression. For the aim of this assessment, I had the bling-bling model, however there’s a extra demure different. The Matte White model has no sample across the fringe of the dial and the diamond indexes are changed by matte stick indexes. For my part, it is a higher match for this shiny bracelet.
On the coronary heart of the OG Automated White Diamond, you will see that the ETA automated motion — 2671. The 2671 generates a 44-hour energy reserve. Talking of water-resistance, the watch is waterproof down to three bars (30 meters). Vieren will launch solely 100 timepieces, out there for a value of $2,500 every.
Can Rising Watch Manufacturers Succeed?
Whereas being an rising, luxurious vogue/magnificence model has by no means been cooler than it’s proper now, turning into a outstanding rising watchmaker requires way more effort. The watchmaking business is at all times evolving however on a special degree than vogue. The strategic idea of innovation related to technological advances and distinctive in-house craftsmanship is what individuals need to see. Taking a half-baked or dismissive view of those features of brand-building is a dangerous technique that not often pays dividends.
Sure, the model has the female-led story, however is that sufficient? Is it sufficient to separate feminine prospects from a major pile of money when this sort of “overly female” design, devoid of any mechanical curiosity, is in any other case on the way in which out? If it is a “secure” first step on the watchmaking journey for a model that intends to up its sport on the subject of the complexity of its timepieces, maybe there’s hope for Vieren. For any model to achieve that stage, nevertheless, preliminary success is important. Will the Vieren OG Automated set up the mandatory foothold available in the market? Or will it see the model stumble out of the blocks?
One factor we merely can’t overlook is the value. For $2,500 (round €2,000) we may have an automated, unisex watch with an in-house motion from a widely known model like Longines or Oris. So why ought to we spend money on Vieren? For my part, backing this model now would both be a press release of aesthetic admiration (potential), or an funding within the model’s future. The latter appears extra prone to me personally. Nevertheless, it’s definitely a stretch to think about that many purchasers would half with this sum of money with so many wonderful, established choices in the marketplace already.
There are such a lot of nice watches on the market in the identical value vary. Manufacturers that inform world-class tales, backed up by a worldwide assist community are producing viable alternate options. I suppose should you determine to get this watch, you’ll have to go to your native watchmaker and search for extra components from different producers. Uncover extra about this mannequin and your entire assortment on the Vieren web site. In the meantime, tell us your ideas within the feedback part under. Do you want this mannequin? Would you purchase it for your self or as a present? We are able to’t wait to listen to.